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Sustainability management course for tour operators

From 7th October to 25th November 2020, tour operators of the Tourism Sector of Kazakhstan received a course about sustainability management. The sustainability course consisted of 8 weekly online sessions, in which sustainability management principles and characteristics were addressed.

Several points related to sustainability in tour operators were covered by the 8-week programme of the course:

  • The role and responsibility of the tour operator in relation to consumers, communities, products and services, suppliers and internal operations.
  • Supply chain management and its diverse sustainability impacts.
  • The creation of excursions and adventures in a responsible way through sustainability standards.
  • The sustainability impacts of the clients on the country and how to communicate to customers.
  • The key rules of the sustainability marketing: benefit explanation, story communication, sincerity and honesty.
  • The problems of greenwashing communication.
  • The Global Sustainable Tourism Council´s Criteria to give guidance in sustainability.

Moreover, Travelife sustainability certification system and its 6-step approach to sustainability management were addressed:

  1. Stage: Engaging your business by appointing sustainability coordinator and other key roles.
  2. Stage: Conduct a baseline assessment and identify the operations of the company and supply chain components.
  3. Stage: Development of corporate responsibility and sustainability policy.
  4. Stage: Implementation of an action plan. In addition, Travelife action planning tool was shown and explained.
  5. Stage: Monitoring and evaluation of achievements and assessment.
  6. Stage: Reporting the results and continuous improvement.

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